Privacy Policy

At Burlington Bath Shop (“we”, “us”, or “our”), operating at www.bathluxurygb.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our premium bathroom solutions.

1. Information We Collect

We collect the following types of information to provide and improve our services:

• Personal Identification Information: Name, email address, phone number, shipping/billing address, payment details (processed securely through our payment gateways)
• Commercial Information: Purchase history, product preferences (particularly for high-value items like complete bathroom suites or commercial orders)
• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, navigation paths (to enhance your browsing experience of our premium products)
• Communication Data: Correspondence with our customer service team regarding orders, installations, or design consultations

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfill your orders for our premium bathroom products
• To provide customer support for design-conscious homeowners and trade professionals
• To verify high-value transactions (orders exceeding £5,000) and prevent fraud
• To improve our website experience and product offerings for international clientele
• To send relevant marketing communications about new collections (only with your consent)
• To comply with legal obligations and payment security standards (PCI DSS)

3. Data Sharing and Disclosure

We may share your information with:

• Payment Processors: Visa, MasterCard, JCB, and PayPal to complete transactions
• Shipping Providers: To deliver your premium bathroom products globally
• Service Providers: IT support, marketing agencies (under strict confidentiality agreements)
• Legal Authorities: When required by law or to protect our rights

We never sell your personal information to third parties.

4. International Data Transfers

As we serve global customers (excluding certain Asian and remote regions), your data may be transferred outside the UK/EEA. We ensure all transfers comply with applicable data protection laws through Standard Contractual Clauses or other approved mechanisms.

5. Data Security

We implement robust security measures appropriate for our high-value bathroom business:

• 256-bit SSL encryption for all transactions
• PCI DSS compliant payment processing
• Regular security audits of our systems
• Limited employee access to personal data
• Secure data storage with reputable cloud providers

6. Data Retention

We retain personal data only as long as necessary:

• Order information: 7 years for tax and warranty purposes
• Marketing data: Until consent is withdrawn
• Website analytics: 26 months

7. Your Rights

Under GDPR and other privacy laws, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data (subject to legal requirements)
• Object to processing of your data
• Request restriction of processing
• Withdraw consent for marketing communications
• Request data portability

8. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience:

• Essential Cookies: Necessary for website functionality and secure checkout
• Analytics Cookies: Help us understand how customers interact with our premium product pages
• Marketing Cookies: Used with consent to show relevant ads for our bathroom solutions

You can manage cookie preferences through your browser settings or our cookie consent banner.

9. Changes to This Policy

We may update this policy periodically. Significant changes will be communicated to customers through email or website notices.